What are some things you can do to drive more revenue for your business or your clients’ businesses?
There is a lot of buzz around “sales funnels” right now. But, if you have tried to implement a funnel in WordPress, you probably found that it got really complicated really fast. This is a problem because the best way to engage with your prospects is to tell them the story behind who you are, what you do, and how they will benefit from what you’re offering. Get that dialed in and you solve the “they will come” problem of the “build it and they will come” concept.
So, in the next 30 minutes you’re about to discover exactly how to set up a very powerful yet easy to implement sales funnel that will allow you to tell the story behind your products without getting swamped in the technical details. Rather than mashing up gobs of plugins, we’re going to do it all with just three things: WordPress, Cart66, and a very simple and affordable email marketing platform.
Let’s talk about all the tools I’m using to power my membership site and how they work together to generate a great additional stream of revenue. You may be surprised to see that it all comes down to just a few essential tools.
If you want to find clients who are willing to pay higher rates for your work, the best thing you can do is help them generate new streams of revenue.
If you have any clients who tend to sell one-off services like massages, lawn care, HVAC repairs, hair cuts, etc. here is a great way to help them streamline their business by generating recurring revenue.
Generating Recurring Revenue For A Barbershop
We’re going to take a look at the example of a barbershop because they tend to sell one-off haircuts most of the time and also tend to struggle to figure out how to get clients to keep coming back regularly. Even if you look at large franchises like Sports Clips, they tend to have a hard time keeping a consistent flow of revenue. They have online appointment scheduling, coupons, and mobile apps, but this concept we’re about to go over will do more to even out their cash flow and develop a loyal customer base than all of those other things. This is also something that you can easily make available to anyone – especially the smaller, family-owned businesses like local barbershops.
What We’re Covering
In the context of barbershops, you’re about to learn how to…
Set up a monthly subscription for haircuts
How to make sure the barber still gets tips even with an automated monthly payment system
Three different ways to keep track of how many haircuts of been redeemed
Again, this same exact concept can be applied to a wide range of businesses. So, let’s dive in and get this set up!
If you blog, post to Twitter or Facebook, or pretty much do any writing online you probably spend a lot of time looking for images to include in your content. It may be tempting to do a Google image search to find the photos you need, but that’s a great way to get yourself in trouble with copyright license infringement. The right way to get images for your blog is to find stock photos and images that are copyright free. Well, I have some very exciting news that will save you a lot of time and money. In this article, I’ll show you how to install a free WordPress plugin that will connect you to a gigantic library of free images with no copyright that you can quickly and easily add to your blog posts. Here we go…
You can now use your theme’s css (styles) for your Cart66 buttons and product forms with the new “naked” product form display mode. When you use the naked display mode, Cart66 does not dress the form with the normal Cart66 CSS and, instead, just sends down naked HTML markup so that the native CSS from your WordPress theme is used. This works great for Buy Now and Add To Cart buttons. For longer product forms that have options and variations, you may want to continue using the built-in Cart66 display modes to make sure the order forms are laid out nicely. But, if you want the buttons to blend in seamlessly with your theme, or you want to create you own CSS for your product forms, the new naked display mode is an exciting new feature. Here’s how it works.
Cart66 was one of the first WordPress plugins for ecommerce. It is a little different from other WordPress e-commerce plugins because you get a suite of hosted services that take e-commerce beyond what you can do with a plugin alone. The goal is to use the tools provided by WordPress, the most powerful and popular content management system, to design your store to deliver the most customizable ecommerce storefront. Then use the Cart66 WordPress shopping cart plugin to power your online shopping cart and your secure hosted checkout page.
Some products are best sold in large quantities while others are limited one per customer. Cart66 gives you the ability to set a minimum or maximum quantity for a product in the cart. This is great for minimum quantity orders, group item purchases, digital products, and more. Here are a few examples of when you might want to use this feature and how it works.
Cart66 comes with a custom post type for products. The Cart66 Product post type serves a couple of purposes both for presentation and some behind the scenes stuff. By default, the product pages are presented with an image gallery in the top left, the Add to Cart button in the top right, and the page content below. This provides a really nice, clean layout for your product pages without requiring any additional plugins or coding. Sometimes, however, you want to layout the page yourself. We just released a new feature to make Cart66 product pages even more flexible. You can now choose the default layout that shows the built-in image gallery and product form, or you can turn all that off and lay everything out exactly like you want it. Let’s take a close look.
Sometimes you sell a product where you want to include some special instructions or information in the email receipt. For example, if you sell a WordPress theme, you might include a link to PDF with instructions. Or, maybe you want to recommend some related products. For example, if someone buys a coat, you can email them about hats that go nicely with the coat. Whatever the reason, it’s nice to be able to send customized information to your customer based on what product they just bought from you. Here’s a quick demonstration of how to include product specific content in your email receipts using Cart66.
One of the major benefits that Cart66 brings to the table is security and PCI compliance for your WordPress store. You can use any WordPress theme, host your site anywhere on any server and you don’t even need your own SSL certificate. Simply install Cart66 and you’ve got all the security and PCI compliance you need to deliver a safe and secure shopping experience for your customers. It’s as easy as using PayPal and you can accept both credit card payments and PayPal payments. Also, with the Cart66 Cloud secure hosted checkout page you get built-in support for over 100 payment gateways. Perhaps best of all, with the Cart66 page slurp, your secure, hosted checkout page is skinned with your WordPress theme so it will look exactly like the rest of your WordPress site. That means you keep consistent design and branding throughout the entire checkout process. Now you can show your customers that your site is secure and protected by Cart66 with the new Cart66 Security Seal. Here’s how it works.