What are some things you can do to drive more revenue for your business or your clients’ businesses?
There is a lot of buzz around “sales funnels” right now. But, if you have tried to implement a funnel in WordPress, you probably found that it got really complicated really fast. This is a problem because the best way to engage with your prospects is to tell them the story behind who you are, what you do, and how they will benefit from what you’re offering. Get that dialed in and you solve the “they will come” problem of the “build it and they will come” concept.
So, in the next 30 minutes you’re about to discover exactly how to set up a very powerful yet easy to implement sales funnel that will allow you to tell the story behind your products without getting swamped in the technical details. Rather than mashing up gobs of plugins, we’re going to do it all with just three things: WordPress, Cart66, and a very simple and affordable email marketing platform.
Let’s talk about all the tools I’m using to power my membership site and how they work together to generate a great additional stream of revenue. You may be surprised to see that it all comes down to just a few essential tools.
If you want to find clients who are willing to pay higher rates for your work, the best thing you can do is help them generate new streams of revenue.
If you have any clients who tend to sell one-off services like massages, lawn care, HVAC repairs, hair cuts, etc. here is a great way to help them streamline their business by generating recurring revenue.
Generating Recurring Revenue For A Barbershop
We’re going to take a look at the example of a barbershop because they tend to sell one-off haircuts most of the time and also tend to struggle to figure out how to get clients to keep coming back regularly. Even if you look at large franchises like Sports Clips, they tend to have a hard time keeping a consistent flow of revenue. They have online appointment scheduling, coupons, and mobile apps, but this concept we’re about to go over will do more to even out their cash flow and develop a loyal customer base than all of those other things. This is also something that you can easily make available to anyone – especially the smaller, family-owned businesses like local barbershops.
What We’re Covering
In the context of barbershops, you’re about to learn how to…
Set up a monthly subscription for haircuts
How to make sure the barber still gets tips even with an automated monthly payment system
Three different ways to keep track of how many haircuts of been redeemed
Again, this same exact concept can be applied to a wide range of businesses. So, let’s dive in and get this set up!
Cart66 has a major new update that opens the door to all kinds of awesome email marketing opportunities for you and your business. First, we'll take a look at all the different types of things you can do. Then we'll wrap up by showing you how simple it is to do them.
We will soon be releasing an update to the Orders Screen in your Cart66 Cloud dashboard. The main change is the addition of a Pending Orders tab. We will also be renaming and reorganizing the order of the tabs as follows:
Previously named Live Orders, this tab will hold orders that have been paid online with a credit card or PayPal. In other words, these are the orders you have received payment for.
If you are using the Cart66 Offline Payments payment gateway to allow your customers to Pay Later after placing the order you will have unpaid orders. That means the order is real. It was placed by a real customer on your live website, but you still need to collect payment for the order. You might collect payment over the phone, with a mailed in check, you might send an invoice, etc. These unpaid orders will be listed in a new tab called Pending Orders. Once you receive payment, you can mark the order as paid and the Pending Order will now be a Paid Order and will be listed on the Paid Orders screen.
If a customer tries to place an order but their payment is denied – for example the credit card number was entered wrong – this will be logged on the Failed Orders tab. This update will not change the behavior of this screen.
This screen lists Paid Orders that are ready to get shipped to your customers.
While you’re building your website, you can submit test orders using the Cart66 Test Gateway. All orders submitted through the Cart66 Test Gateway are listed on the Test Orders screen. The Cart66 Test Gateway does not process real credit card transactions and allows you to make sure your store is working the way you want before you start accepting live payments.
One of the best ways to build trust and confidence with your customers is to let other customers leave a review on your website. Now, 5-Star Customer Reviews are built in to Cart66. One of the cool things about how this works is that you can put customer reviews anywhere on your website, not just your product pages.
Collecting email addresses and sending newsletters is probably already a part of your online business, but there are other aspects of email that may not come to mind when setting up your e-commerce site. For example, what about the email receipts that get sent to your customer after placing an order or follow up emails based on the products your customers order? What do you need to do to make sure your e-commerce plugin reliably delivers your email receipts? Read more
Gone are the days when you have to wait for paper checks to arrive in the mail. Let’s take a look at how to get paid online. You can add a payment page to your WordPress website and Cart66 will handle everything including payment security. If you have repeat clients, they can even save their billing information to make future payments even easier.