Category: Education

Cart66 E-commerce and Sending Email

Collecting email addresses and sending newsletters is probably already a part of your online business, but there are other aspects of email that may not come to mind when setting up your e-commerce site. For example, what about the email receipts that get sent to your customer after placing an order or follow up emails based on the products your customers order? What do you need to do to make sure your e-commerce plugin reliably delivers your email receipts?
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Ecommerce Boot Camp

How to start an online business

5 Lessons, No Fluff, Great Stuff

When you’re launching an online business there is a whole new world of things to learn about and to watch out for. But, you don’t have a lot of time to read through a bunch of fluff. That’s why I created this new, free course. In five quick lessons you’ll learn about:

  • Fundamental differences between payment gateways
  • Gateways vs merchant accounts
  • SSL certificates vs firewalls
  • Easy to understand PCI compliance
  • Hidden costs that bite
  • WordPress theme and plugin tip
  • Pros and cons of visual WordPress editors
  • Announcing your business
  • Using email and social media
  • Affordable and awesome keyword research for blogging
  • and more…

How It Works

To make this easy, you get one quick lesson per day for 5 days. During the course, if you have any questions, just reply to the email and ask. I’d love to get to know you and help with what you’re doing.

Thank you!

I’ve spent over 10 years learning these lessons – sometimes the hard way – and wanted to share all of these tips with you so you can get up and running as fast as possible.

I lived this lifestyle for over 10 years, learning all the ins and outs of running an online business. I love this stuff and really look forward to working with and helping you!

Lee Blue
Cart66 CEO

How To Accept Payments With WordPress

Understanding Payment Gateways and Merchant Accounts

In this video we look at how to accept payments on your WordPress site. I’ll talk about the difference between payment gateways vs merchant accounts. We will uncover the difference between individual and aggregate merchant accounts and what that means for you.

Looking Out For Fees

We will also talk about the different types of fees and how the different types of payment gateways impact your costs. Also, we go over how to secure your online payments to make sure your site is PCI compliant and your customers’ data stays safe.

How And Where To Use PayPal

PayPal is also a really popular payment option and we look at the best way to integrate PayPal into your website alongside your ability to accept actual credit card payments on your site. PayPal is great as an alternative method of payment but you do not want to have it as the only way your customers can pay. We’ll talk about why this is and how Cart66 makes accepting credit cards just as easy as accepting PayPal payments.

SSL vs Firewall – What’s The Difference?

Another thing that causes a lot of confusion is the difference between and SSL certificate and a firewall and what all of this means in terms of the security of your website and the security of your customers’ payments. Both play a role in the security of your website and in PCI compliance, but they are both very different. I’ll explain the difference, but if it is more detailed than you are interested in, just know that Cart66 makes your site PCI compliant so you don’t have to worry about SSL certificates and Firewalls.

Shopping Carts, Buy Now Links, Invoices, and More…

Finally, we’ll talk about the various types of payments you can accept on your website using Cart66. Buy Now links are great for email marketing and social media. You can have you customers pay for invoices too. You can even set up forms to let your customers enter the amount they’d like to pay which is great for donations.

Looking For More?

There is a complete written article that goes over all of these details and more in the WordPress Payment Plugin post.

What Is PCI Compliance Scope?

The phrase “PCI compliance scope” is commonly used in two different ways. First, you might see something that says your website is either in scope or out of scope for needing to comply with the PCI compliance regulations. The other way you might see PCI compliance scope is relating to ways to reduce your PCI compliance scope. In this article we will talk about how you know if you are in scope or out of scope and the different things you can do to reduce PCI compliance scope for your website.

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YouTube Marketing For Ecommerce

YouTube has over a billion users — almost one-third of all people on the Internet — and every day people watch hundreds of millions of hours on YouTube and generate billions of views. YouTube reaches more 18-49 year-olds than any cable network in the United States.  You can read even more statistics on how YouTube is skyrocketing, so let’s talk about YouTube marketing and how you can use YouTube to sell your products.

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Changes in EU VAT rules and what it means to Cart66 Cloud users

On the 1st of January 2015, the VAT place of supply rules changed. This has huge consequences to all businesses that sell digital products to other countries within the EC. The change in law is being introduced to close a tax loophole that currently enables multinational web giants like Amazon, Google and Apple to charge lower rates of sales tax by basing operations in European countries such as Luxembourg, where rates are among the lowest in the European Union.

Consumers living in the EU must now pay VAT on digital goods at the rate applicable in their own country. This rule applies regardless of where the seller is located. That means if you are selling digital goods to customers in the EU, you should charge VAT based on your customers’ locations. It’s your responsibility to make sure that you comply fully with tax laws wherever your business operates. It’s very important that you familiarize yourself with EU VAT rules as they apply to you. Read more

Understanding POODLE

What is POODLE?

To understand POODLE, you need to know a bit about SSL and TLS. They are two cryptographic protocols that were developed to help protect your important web communications. When you go to a website and you see HTTPS:// before the web address, you’re using SSL/TLS. SSL (SecureSocket Layer) and TLS (Transport Security Layer) are two very different protocols, but most people just lump them together and call them SSL. SSL was actually replaced by the TLS protocol around ten years ago as the de facto standard for cryptography, yet SSL is still in wide use. That’s what makes POODLE dangerous. Read more