What are some things you can do to drive more revenue for your business or your clients’ businesses?
There is a lot of buzz around “sales funnels” right now. But, if you have tried to implement a funnel in WordPress, you probably found that it got really complicated really fast. This is a problem because the best way to engage with your prospects is to tell them the story behind who you are, what you do, and how they will benefit from what you’re offering. Get that dialed in and you solve the “they will come” problem of the “build it and they will come” concept.
So, in the next 30 minutes you’re about to discover exactly how to set up a very powerful yet easy to implement sales funnel that will allow you to tell the story behind your products without getting swamped in the technical details. Rather than mashing up gobs of plugins, we’re going to do it all with just three things: WordPress, Cart66, and a very simple and affordable email marketing platform.
If you want to find clients who are willing to pay higher rates for your work, the best thing you can do is help them generate new streams of revenue.
If you have any clients who tend to sell one-off services like massages, lawn care, HVAC repairs, hair cuts, etc. here is a great way to help them streamline their business by generating recurring revenue.
Generating Recurring Revenue For A Barbershop
We’re going to take a look at the example of a barbershop because they tend to sell one-off haircuts most of the time and also tend to struggle to figure out how to get clients to keep coming back regularly. Even if you look at large franchises like Sports Clips, they tend to have a hard time keeping a consistent flow of revenue. They have online appointment scheduling, coupons, and mobile apps, but this concept we’re about to go over will do more to even out their cash flow and develop a loyal customer base than all of those other things. This is also something that you can easily make available to anyone – especially the smaller, family-owned businesses like local barbershops.
What We’re Covering
In the context of barbershops, you’re about to learn how to…
Set up a monthly subscription for haircuts
How to make sure the barber still gets tips even with an automated monthly payment system
Three different ways to keep track of how many haircuts of been redeemed
Again, this same exact concept can be applied to a wide range of businesses. So, let’s dive in and get this set up!
Collecting email addresses and sending newsletters is probably already a part of your online business, but there are other aspects of email that may not come to mind when setting up your e-commerce site. For example, what about the email receipts that get sent to your customer after placing an order or follow up emails based on the products your customers order? What do you need to do to make sure your e-commerce plugin reliably delivers your email receipts? Read more
When you’re launching an online business there is a whole new world of things to learn about and to watch out for. But, you don’t have a lot of time to read through a bunch of fluff. That’s why I created this new, free course. In five quick lessons you’ll learn about:
Fundamental differences between payment gateways
Gateways vs merchant accounts
SSL certificates vs firewalls
Easy to understand PCI compliance
Hidden costs that bite
WordPress theme and plugin tip
Pros and cons of visual WordPress editors
Announcing your business
Using email and social media
Affordable and awesome keyword research for blogging
How It Works
To make this easy, you get one quick lesson per day for 5 days. During the course, if you have any questions, just reply to the email and ask. I’d love to get to know you and help with what you’re doing.
I’ve spent over 10 years learning these lessons – sometimes the hard way – and wanted to share all of these tips with you so you can get up and running as fast as possible.
I lived this lifestyle for over 10 years, learning all the ins and outs of running an online business. I love this stuff and really look forward to working with and helping you!
Understanding Payment Gateways and Merchant Accounts
In this video we look at how to accept payments on your WordPress site. I’ll talk about the difference between payment gateways vs merchant accounts. We will uncover the difference between individual and aggregate merchant accounts and what that means for you.
Looking Out For Fees
We will also talk about the different types of fees and how the different types of payment gateways impact your costs. Also, we go over how to secure your online payments to make sure your site is PCI compliant and your customers’ data stays safe.
How And Where To Use PayPal
PayPal is also a really popular payment option and we look at the best way to integrate PayPal into your website alongside your ability to accept actual credit card payments on your site. PayPal is great as an alternative method of payment but you do not want to have it as the only way your customers can pay. We’ll talk about why this is and how Cart66 makes accepting credit cards just as easy as accepting PayPal payments.
SSL vs Firewall – What’s The Difference?
Another thing that causes a lot of confusion is the difference between and SSL certificate and a firewall and what all of this means in terms of the security of your website and the security of your customers’ payments. Both play a role in the security of your website and in PCI compliance, but they are both very different. I’ll explain the difference, but if it is more detailed than you are interested in, just know that Cart66 makes your site PCI compliant so you don’t have to worry about SSL certificates and Firewalls.
Shopping Carts, Buy Now Links, Invoices, and More…
Finally, we’ll talk about the various types of payments you can accept on your website using Cart66. Buy Now links are great for email marketing and social media. You can have you customers pay for invoices too. You can even set up forms to let your customers enter the amount they’d like to pay which is great for donations.
The phrase “PCI compliance scope” is commonly used in two different ways. First, you might see something that says your website is either in scope or out of scope for needing to comply with the PCI compliance regulations. The other way you might see PCI compliance scope is relating to ways to reduce your PCI compliance scope. In this article we will talk about how you know if you are in scope or out of scope and the different things you can do to reduce PCI compliance scope for your website.
YouTube has over a billion users — almost one-third of all people on the Internet — and every day people watch hundreds of millions of hours on YouTube and generate billions of views. YouTube reaches more 18-49 year-olds than any cable network in the United States. You can read even more statistics on how YouTube is skyrocketing, so let’s talk about YouTube marketing and how you can use YouTube to sell your products.
On the 1st of January 2015, the VAT place of supply rules changed. This has huge consequences to all businesses that sell digital products to other countries within the EC. The change in law is being introduced to close a tax loophole that currently enables multinational web giants like Amazon, Google and Apple to charge lower rates of sales tax by basing operations in European countries such as Luxembourg, where rates are among the lowest in the European Union.
Consumers living in the EU must now pay VAT on digital goods at the rate applicable in their own country. This rule applies regardless of where the seller is located. That means if you are selling digital goods to customers in the EU, you should charge VAT based on your customers’ locations. It’s your responsibility to make sure that you comply fully with tax laws wherever your business operates. It’s very important that you familiarize yourself with EU VAT rules as they apply to you. Read more