Author: Lee Blue

Watch out for gateway costs

If you are accepting credit card payments online, you are probably paying more fees than you think you are. When you signed up for your payment gateway and merchant account you probably saw compelling transaction rates and maybe even some “free” features like a free payment seal (that is just a picture). Beware, unless you know what to look for, you are virtually guaranteed to pay more than you are expecting. Here is a guide that will save you from getting hammered by unexpected expenses. Read more

Sell Your Benefits, Teach Your Features

If you have ever baked anything you know that you wouldn’t want to eat the raw ingredients by themselves. I absolutely love cinnamon buns, cinnamon sticks, cinnamon pies… In fact, I can be coerced into doing almost anything if I’m promised something made with cinnamon. But you can’t eat cinnamon by itself. You have to bake it into something before it is appealing. In the same way, you can’t sell a product based on the features. You have to bake your features into benefits.
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Security For WordPress

There are many ways to tighten up the security for your WordPress site and one of the most important ones is to make sure your WordPress login screen is secured. Some options for this include:

  • Never using “admin” as your username
  • Require a captcha to access your WP Login page
  • Installing an SSL certificate and logging in over HTTPS
  • Installing a security plugin that will do many of these things for you

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WordPress E-commerce Hosting

Hosting e-commerce sites has always been difficult and expensive due to all of the requirements for PCI compliance. SSL certificates, security scans, allocating dedicated IP addresses, two factor authentication, disabling FTP and creating virtual private networks are just a few things required for PCI compliance. The cost of meeting these requirements is often far too expensive for the average guys who wants to sell some stuff on their WordPress websites.

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