Category: Marketing

What Is A Keyword Research Tool For?

You have a great idea and have created your own business to bring it to the world. But on the internet, things are a sort of reversed. You need to bring the world to you. In other words, you need traffic for your website. This is where keyword ranking tools come into the picture. As a small business owner myself, I understand the challenge of having constraints on the size of the marketing budget. The good news is there are plenty of things you can do for free to promote your online business. One of the main things you will want to consider is content marketing. To effectively create content that reaches your audience you need to do Google keyword research. In this article I’ll show you my favorite Google keyword research tool, how to use it, and why this will make a great tool in your marketing toolbox.

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Understand Choice To Increase Sales

It seems like giving your customers lots of choices would be a good thing. The more choices, the more likely they are to find exactly what they are looking for right? It turns out that too many choices actually results in fewer sales. In this article, we’ll talk about why too many choices is a bad thing and how you can increase conversion rates by reducing choices.

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Sell Your Benefits, Teach Your Features

If you have ever baked anything you know that you wouldn’t want to eat the raw ingredients by themselves. I absolutely love cinnamon buns, cinnamon sticks, cinnamon pies… In fact, I can be coerced into doing almost anything if I’m promised something made with cinnamon. But you can’t eat cinnamon by itself. You have to bake it into something before it is appealing. In the same way, you can’t sell a product based on the features. You have to bake your features into benefits.
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Improve Conversions With Live Chat – For Free!

Easily integrate Google’s Chatback Badge

It used to be an expensive, hard to install feature but today there are plenty of ways to add Live Chat support to your  WordPress ecommerce website or blog – or any website. According to a study done by LivePerson, having a live chat feature on your online store improves shopping cart conversion rates by 18% – 20%. The problem is that a 5-agent site license from LivePerson is $495/month which is far too expensive for a small business or a blogger.

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