Category: Blog

How To Promote Your Online Store

It seems like there are thousands of articles telling you how to promote your online store. With all the social media channels, blogging tips, and content marketing strategies it can quickly get overwhelming. I found myself getting so bogged down with all the different tools and techniques to drive traffic and increase conversions that I lost site of two important points:

  1. You don’t have to do everything at once
  2. It’s actually not hard, you just have to do it

Let’s take a moment to look at all this together. We’ll sort out some details, and by the end, you’ll have a very effective plan that you can start on today. So let’s jump in.

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It’s Not About SSL Certificates

A lot of store owners and even many WordPress developers assume that an SSL certificate is all it takes to secure your WordPress site for e-commerce. The interesting thing is that an SSL certificate doesn’t actually secure a server at all. An SSL certificate simply encrypts the communication between the web browser and the server the browser is talking to. Let’s take a look at the role of SSL certificates in the context of PCI compliance.

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Hosted Payment Page With 100+ Gateways

One of the ways Cart66 provides the strongest security of any WordPress ecommerce solution is by providing you with your own hosted payment page. Your hosted payment page will look exactly like the rest of your WordPress site and works with over 100 different payment gateways. In this article we’ll talk about what a hosted payment page is, why it is the most secure, and how it makes PCI compliance as easy as possible. We will also compare Cart66 with other WordPress e-commerce plugins and explain why Cart66 is the most secure and why it matters when you are considering how to process payments for your online store.

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WordPress and PCI Compliance

There is a great deal of misinformation with regard to PCI compliance or, more formally called PCI DSS compliance. Let’s talk about what PCI compliance actually means and also how the various aspects of your online business affect your PCI compliance requirements. We’ll go over the role of SSL certificates, the difference between payment gateways, and how Cart66 goes beyond all other WordPress ecommerce plugins to provide the most security for your WordPress store.

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What Is PCI Compliance Scope?

The phrase “PCI compliance scope” is commonly used in two different ways. First, you might see something that says your website is either in scope or out of scope for needing to comply with the PCI compliance regulations. The other way you might see PCI compliance scope is relating to ways to reduce your PCI compliance scope. In this article we will talk about how you know if you are in scope or out of scope and the different things you can do to reduce PCI compliance scope for your website.

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Selling Payment Plans On WordPress

If you sell an expensive product, you might want to offer a payment plan to your customers. With a payment plan, you can spread the cost of your product across multiple different payments. For example, if you sell a product that costs $500, you might offer a payment plan where your customer pays $100 over the course of five installments. Cart66 makes selling payment plans on WordPress easy.

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Inventory Management In Cart66

If you sell products that you keep in stock, inventory management in Cart66 will let your customers know whether or not an item is in stock on your website. If a customer clicks the Add To Cart button and you do not have the inventory in stock to fulfill the order, your customer will see a notice saying, “This item is out of stock.”

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YouTube Marketing For Ecommerce

YouTube has over a billion users — almost one-third of all people on the Internet — and every day people watch hundreds of millions of hours on YouTube and generate billions of views. YouTube reaches more 18-49 year-olds than any cable network in the United States.  You can read even more statistics on how YouTube is skyrocketing, so let’s talk about YouTube marketing and how you can use YouTube to sell your products.

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Sell Music On WordPress With Cart66

This article will show you how to sell music on WordPress with Cart66. Right out of the box, WordPress provides some awesome tools for sharing your music on your website. You can post MP3s and WordPress will provide a built-in player. You can share playlists such as samples of your album. There are even plugins to share sheet music on WordPress so other people can learn to play your songs. Cart66 provides the ecommerce tools you need to securely sell music.

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Accept Donations Online With WordPress

There is a lot of flexibility with how you can accept donations online with WordPress and Cart66. Cart66 enables you to accept monthly donations, one-time donations, and even store the billing information for donors to make it easier for them to donate again in the future. There are many different options for displaying donations as well. Let’s take a look at a few of them now.

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