The History of Cart66

In the early days…

Back in 2008, when we first released Cart66 (originally called PHPurchase) it was one of only three e-commerce plugins for WordPress. There was a strong need for a simple, easy to use plugin that just let you put a product on a page and sell it. No need to change themes, just start selling.

Just put products on the page

Reality 66, the company that develops Cart66, has a consulting branch that implements complete websites. We had a simple e-commerce project. All we needed to do was sell three different types of headphones. No product categories or fancy sorting, just put the products where we wanted them and sell them. We wanted to use WordPress to manage the site, but there were no e-commerce plugins that would let us do this simple thing. So we built Cart66 with the features and integrations and built-in support for a dozen payment gateways. Then, before we knew it, Cart66 got popular and developers started making Cart66 Pro WordPress themes.


Today Cart66 Pro is still powering thousands of e-commerce sites

We release updates and security patches on a regular basis and of course we continue to support and maintain Cart66 Pro.

Renew Pro Buy Pro Support


The Evolution from Pro to Cloud

Leading the way forward

Cart66 has a history as a leader in the WordPress e-commerce community being the first to introduce recurring billing, the first to bundle memberships and subscriptions into an e-commerce plugin and now, with Cart66 Cloud, we have the first and only hosted solution for WordPress e-commerce. You host your WordPress site anywhere you want and let Cart66 Cloud handle the e-commerce and security.

Keep it simple
and organized

Cart66 has always included everything you need in one package. We don't have hundreds of add-ons to sort through to find the features you need. You get one, well tested, complete system.

View Cloud Benefits

Good enough for you,
Good enough for us

We have always used Cart66 to sell Cart66. One of the reasons it is so solid and simple is because we are actively using the product everyday - both for ourselves and our clients.

View Cloud Benefits

You can finally relax about Wordpress e-commerce

We've been at this a long time. Let us take the load off.

Try it for Free

  • I needed to upgraded the cart66 and the rest of the site including WordPress, plugins and the theme. The cart66 provided an amazing support beyond my expectations, even helped me fix my WP theme issue which had nothing to do with the shopping cart. The service is highly reliable! I'm really impressed and would highly recommend working with their team! Thank you for all your assistance!

    – LaraDzk,

  • I have been absolutely blown away by the level of support Cart66 have offered me over the last week. It is hands down the best support I have ever received for a service/product! Their responses to my emails were always super fast (within 24hours) They created new snippets for my rather finicky needs and even went as far as adding it to my WP theme themselves so that nothing would be overwritten when I reslurped. Due to their superb customer support I am at ease knowing that if I have any more issues they will be able to help. I'll definitely be recommending Cart66 Cloud form now on.

    – Himara,

  • Cart66 Cloud has been a great solution for our eCommerce site. It's very easy to use for newbies and the customer support has been amazing. I was completely new to Cart66 and there were a couple of issues I had in which I contacted them for help. They replied quickly (same day usually within a couple of hours) and gave me very detailed and informative answers to my questions. The advice I was given for payment gateways was perfect for what I needed. There are a couple of features missing from Cart66 Cloud that I wish it had - like some form of inventory control. But it's something we can work around and find it worth tolerating due to how awesome the rest of Cart66 Cloud works. I would recommend Cart66 to anyone wanting an easy way to run a shopping cart.

    – Mornia,

  • We had a problem with our database upgrade so we contacted support for the first time. They stayed with us until the problem was solved. They also made other recommendations that helped speed up our site. Excellent support staff.

    – digilu,

  • Lee and his team are truly a group of professionals that care about more than just product support. Each time I submitted a ticket, the response was very quick (few hours to no longer than 24) and the team also came up with suggestions to improve the functionality and how to better adapt Cart66 with my business. I am not a coder or an expert developer, and I was able to setup my subscription service for my site and did not make a single compromise. Oh, and that was all within the 15 day completely free trial period. These guys went above and beyond and have not yet made a penny from me! That's exceptional. I'm going to gladly sign up as a paid member once my trial expires. To Lee and the entire team at Cart66, thank you for everything and keep up the kick a55 work! Look forward to where you will take this product next (I'll be right there with ya).


  • If you have any trouble whatsoever getting Cart66 to integrate with your site these guys will not on help but solve your problems. They've answered every question I had to complete satisfaction. They level of support is above and beyond what I initially expected. They've helped me and solved all sorts of custom css problems in my code. Can't recommend Cart66 enough. Cheers!

    – flatbubba,

  • I came to Cart66 after using WooCommerce for a little while. I started looking for something else when one of the paid plugins didn't work after the main (free) plugin didn't work. Also, I found that they were nickel/dime-ing me to death to add all the functionality I wanted. These guys do have wonderful support. I had problems when I set up my cart and they figured out what it was and fixed it. I am using the Cart66 Cloud and although there are some minor cosmetic things to fix, the service is great.

    – LiliaL100,

  • We chose Cart66 Cloud because its all-in-one model was perfect for our business. It handles every step of the process, from checkout to subscription renewal.

    – Evan Scoboria, Nimbus Themes

  • I have a lot of stuff going on in life. The last thing I needed was to spend a few weekends becoming an expert on PCI-compliance. Thankfully, I found Cart66.

    – Chris Lema,

  • If I could hug you guys for making such a rocking awesome cart, I would.

    – Natalie MacLees, Purple Pen Productions

  • Cart66 support is quick, efficient, and on top of it! Great product, great support = extremely happy customer!!

    – Kirke


Your Gain, Our Pain

A Lesson From Our CEO On Selling Technical Products

The main goal of Cart66 has been to provide all the tools and security people need to sell anything they want all in one place.

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5 reasons you can now relax

Cart66 solves problems you might not have even thought about. We are e-commerce experts so you don't have to be.

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How Cart66 Protects You

You don't even need your own SSL certificate. See how (and why) Cart66 protects your business.

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Try Cart66 for 14 days free, no credit card required