The History of Cart66

In the early days…

Back in 2008, when we first released Cart66 (originally called PHPurchase) it was one of only three e-commerce plugins for WordPress. There was a strong need for a simple, easy to use plugin that just let you put a product on a page and sell it. No need to change themes, just start selling.

Just put products on the page

Reality 66, the company that develops Cart66, has a consulting branch that implements complete websites. We had a simple e-commerce project. All we needed to do was sell three different types of headphones. No product categories or fancy sorting, just put the products where we wanted them and sell them. We wanted to use WordPress to manage the site, but there were no e-commerce plugins that would let us do this simple thing. So we built Cart66 with the features and integrations and built-in support for a dozen payment gateways. Then, before we knew it, Cart66 got popular and developers started making Cart66 Pro WordPress themes.


Today Cart66 Pro is still powering thousands of e-commerce sites

We release updates and security patches on a regular basis and of course we continue to support and maintain Cart66 Pro.

Renew Pro Buy Pro Support


The Evolution from Pro to Cloud

Leading the way forward

Cart66 has a history as a leader in the WordPress e-commerce community being the first to introduce recurring billing, the first to bundle memberships and subscriptions into an e-commerce plugin and now, with Cart66 Cloud, we have the first and only hosted solution for WordPress e-commerce. You host your WordPress site anywhere you want and let Cart66 Cloud handle the e-commerce and security.

Keep it simple
and organized

Cart66 has always included everything you need in one package. We don't have hundreds of add-ons to sort through to find the features you need. You get one, well tested, complete system.

View Cloud Benefits

Good enough for you,
Good enough for us

We have always used Cart66 to sell Cart66. One of the reasons it is so solid and simple is because we are actively using the product everyday - both for ourselves and our clients.

View Cloud Benefits

You can finally relax about Wordpress e-commerce

We've been at this a long time. Let us take the load off.

Try it for Free

  • Amazing support beyond my expectations. The service is highly reliable! I'm really impressed and would highly recommend working with their team!

         – LaraDzk, Read full review

  • I have been absolutely blown away by the level of support Cart66 have offered me over the last week. It is hands down the best support I have ever received. I'll definitely be recommending Cart66 Cloud form now on.

         – Himara, Read full review

  • Very easy to use for newbies and the customer support has been amazing. I would recommend Cart66 to anyone wanting an easy way to run a shopping cart.

         – Mornia, Read full review

  • We had a problem with our database upgrade. They stayed with us until the problem was solved. They also made other recommendations that helped speed up our site. Excellent support staff.

         – digilu, Read full review

  • Lee and his team are truly a group of professionals that care about more than just product support. Each time I submitted a ticket, the response was very quick (few hours to no longer than 24) and the team also came up with suggestions to improve the functionality and how to better adapt Cart66 with my business. I am not a coder or an expert developer, and I was able to setup my subscription service for my site and did not make a single compromise. Oh, and that was all within the 15 day completely free trial period. These guys went above and beyond and have not yet made a penny from me! That's exceptional. I'm going to gladly sign up as a paid member once my trial expires. To Lee and the entire team at Cart66, thank you for everything and keep up the kick a55 work! Look forward to where you will take this product next (I'll be right there with ya).

         – TRADEPRO, Read full review

  • They've answered every question I had to complete satisfaction. They've helped me and solved all sorts of custom css problems in my code. Can't recommend Cart66 enough. Cheers!

         – flatbubba, Read full review

  • I came to Cart66 after using WooCommerce for a little while. I found that they were nickel/dime-ing me to death to add all the functionality I wanted. I am using the Cart66 Cloud and the service is great.

         – LiliaL100, Read full review

  • We chose Cart66 Cloud because its all-in-one model was perfect for our business. It handles every step of the process, from checkout to subscription renewal.

         – Evan Scoboria, Nimbus Themes

  • I have a lot of stuff going on in life. The last thing I needed was to spend a few weekends becoming an expert on PCI-compliance. Thankfully, I found Cart66.

         – Chris Lema,

  • If I could hug you guys for making such a rocking awesome cart, I would.

         – Natalie MacLees, Purple Pen Productions

  • Cart66 support is quick, efficient, and on top of it! Great product, great support = extremely happy customer!!

         – Kirke


Your Gain, Our Pain

A Lesson From Our CEO On Selling Technical Products

The main goal of Cart66 has been to provide all the tools and security people need to sell anything they want all in one place.

Read more

5 reasons you can now relax

Cart66 solves problems you might not have even thought about. We are e-commerce experts so you don't have to be.

Read more

How Cart66 Protects You

You don't even need your own SSL certificate. See how (and why) Cart66 protects your business.

Read more


Try Cart66 Cloud for 14 days free, no credit card required

Get Started for Free We just dropped the annual price of Cart66 Cloud to $95! Have You Heard?